Available
for freelance and remote work
Overview.
TAG is a social media for Graffiti lovers, where Street Painting Artists can create their profile and acquire job offers from people who want to make a wall on their property available for canvas.
My role
Graphic Design • UI&UX Design
TEAM
Self-Directed
Final Client
Personal Project
year
2022
Goals
Help artists to share tips & techniques.
Help artists land more jobs.
Offer people a platform to purchase street art services.
The Challenge
Create an app for the Graffiti niche.
The Solution
Create an app that would help Street Artist to browse for job proposals and build credibility.
Research
Graffiti artists often get in trouble for practicing their craft on the streets, which is the most popular way to advertise their presence as an artist.
There are a lot of apps that promote work and I found that it would be fun to redesign an interface on something that would impact the lives of artists.
Graffiti Artist
Zane
A graffiti artist that paints murals for living and is seeking his next wall to bring it to life.
Needs
Projects that are legal and payed.
People that want to support his work.
Pains
Have an hard time getting known and hired.
Can’t easily find jobs.
Values
Ethics and time.
Knowledge and appreciation.
Artepreneur
Bibs
An arts student with a passion for social work that believes in the power of visual language.
Needs
To find professional painters create a team.
Help with more complex projects.
Pains
Doesn't master all art styles and techniques.
Want's to make a living by energizing the city and impacting the community.
Values
Social services.
Unity and community development.
Ideation
With an app that would function as a social media focusing on the graffiti niche, artists would be able to build a profile documenting their activities, build a portfolio and close jobs doing what they love.
HOW MIGHT WE...
HMW help street artist to expose their work outside the walls?
HMW help people find an artist that fits their project style?
HMW help street artists to find work?
HMW help artists to promote their skills and build credibility?
HMW help the street art marketplace?
The Brand
TAG is named based on what originated the graffiti lifestyle, which is linked to the story of this boy that was in love with a girl and wrote his name on every wall on her way home.
design & Development
Inspired in the most popular social media apps, I approached the design mixing and matching features from each social app.
The style of the interface is inspired on the looks the strokes and spraying tools of the artists.
Final Thoughts
This concept was fun to design, however, it is lacking interactions and animations. It can be picked up again in the future to be complemented or redesigned for a more dynamic visual impact.
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