Available
for freelance and remote work
Overview.
Riwals is the result of my persistence in believing that somehow I could bring my artwork into the web. This project is anchored in the Yin&Yang concept, and this one-man-band type of studio dates my entry into the creative roller coaster.
My role
Logo Design & Brand Identity • Illustration • Photography • Graphic Design • UI&UX Design • Web Design & Development
TEAM
Self-Directed
Final Client
Personal Project
year
2020
Goals
Create a strong brand identity and visual language.
Create a business-like portfolio website.
Use digital paintings instead of vector illustrations.
The Challenge
With an increasing supply of creative services worldwide, the necessity to narrow down in a niche and show proof of quality work, dedication and professionalism comes down to have an accessible portfolio showcase.
The Solution
With only a collection of self-directed works I position myself as a professional and expose my creative process as a Digital Artist and Product Designer.
Research
I started to study what other agencies and small studios were featuring on their platforms, and I found that vector illustrations were more mainstreaming. Digital paintings, on the other hand, were being put aside.
With the object to convert leads to clients, I created two personas based on two possible scenarios and used the How Hight We strategy to brainstorm some ideas for the brand to communicate simultaneously with these characters.
HR Manager
Jack
Working in human resources, he has the responsibility of finding the best talents to increase business quality.
Needs
To understand prospects’ creative thinking process.
To feel confidence with prospects’ work ethics.
Pains
Trouble understanding creative process due to lacking of in-dept information.
Unfiltered information can be time consuming and difficult to understand
Values
Dedication and responsibility taking.
Authentic solutions and visuals.
Projects with proven results.
Business Owner
Jill
An entrepreneur that sells products and services in a physical store and uses the web to reach a broader and worldwide audience.
Needs
Confidence in spending money on creative services.
Quality designs and business communication support.
Pains
Can’t spend agency-like money.
Pandemic created the necessity to have a stronger online presence.
Values
Dedication and responsibility taking.
Authentic solutions and visuals.
Time management skills, discipline and results.
Ideation
I was already creating art projects and using design thinking strategies, so I embraced this opportunity to leverage my illustration passion and combine it with my design skills.
I wanted to transition into the digital environment, but also keep the raw and traditional aesthetics.
HOW MIGHT WE...
HMW use digital painting as a creative design studio?
HMW show proof of quality services?
HMW create more business opportunities?
The Brand
"Shadows cannot exist without light"
Yin&Yang is the balance between opposites, which represent the core of my entrepreneurial development. As symbol, the initials of my name reinforce my duality between the two opposites: art and design.
design & Development
I mapped out the pages, created wireframes, the content and assets before jumping into web development.
My tool of choice to develop my first web project was Webflow, and during the development phase a few adjustments had to be made.
Final Thoughts
The platform was launched in 2020 and as my first full-pack project example it will remain available for reference, and is still featuring all my first projects.
#supportafellah
You loved this project and would like to support my work? Then order your favourite from the store! 🎁