Available
for freelance and remote work
Overview.
eMuggi is a POD (print on demand) project that was created with the intent of exploring the impact of social media content on sales. The core of this project aims to contribute to more playful and funny moments around others. These mugs are perfect to steal some laughs from guest in your home or to send meaningful and funny gifts to your loved ones and with lots of personality.
My role
Logo Design & Brand Identity • Illustration • Graphic Design • UI&UX Design • Web Design & Development
TEAM
Self-Directed
Final Client
Personal Project
year
2022
Goals
Create a strong brand identity and visual language.
Create an e-commerce landing page.
Build a community for the brand on social media.
The Challenge
In order to get a better understanding of how social media content impacts sales, I wanted a product to sell without investing money upfront.
The Solution
Creating a POD business partnership with Redbubble, I chose one of their best selling products to market and created designs to sustain the project needs.
Research
I found that coffee mugs rank in the top 5 best selling products on Redbubble - which was my platform of choice to open this store.
I also noticed that most mug designs are there to convey messages and the most common designs are phrases. I conducted a small study with up to 10 people and they didn’t enjoy the fact that “they're just phrases but with different topics".
I decided to use the How Hight We strategy to brainstorm some ideas for the mug designs.
Creative Pro
Marie
She is a writer and loves to begin the work with a couple of inspirational sips of hot coffee. In the evening, she then boils some tea to take while she reads until falling asleep.
Needs
A friendly face that can inspire and sparkle new ideas.
A companion to vent and hold their drink.
Pains
Phrases tend to convey a single point.
Feeling too lonely in their thoughts and having hard time self-comfort.
Values
Dedication and responsibility taking.
Authentic solutions and visuals.
Projects with proven results.
Creative Kids
Ron and Don
Kids love to express their love to each other and they tend to define the things through their memories. When they offer, or receive gifts, they want to feel heard and important.
Needs
Playful moments and bonding.
To belong in a group while having tailored belongings.
Pains
Clean mugs tend to feel boring.
Creating relationships with characters they see on TV, not their own.
Values
To feel heard, valued and respected about who they are.
Cartoons and funny memories.
Ideation
Since our reality is made out of logic and emotions, I decided to explore new ways on how would people connect to everyday objects.
Through visual language and avoiding writing words, I embraced the emoji concept outside of the screens.
HOW MIGHT WE...
HMW convey different messages without words?
HMW create products that connect deeply?
HMW build a community around mugs?
The Brand
Personalities convey different belief systems and people tend to navigate towards environments that best fit their values. With this in mind, I used the emojis as inspiration for the mug designs.
design & Development
For users to have a smooth e-commerce experience with the brand, instead of just landing on the Redbubble store, I decided to influence the first interaction with the brand through a landing page and presenting the individual products.
Using Figma, I've designed the pages with their essential components and graphics to then build the website. Feel free to checkout the Figma project.
Webflow has CMS integrated and I can rest while designing the social media communication, because having a POD company taking care of the orders and manufacturing process frees up time to spend brainstorming content.
Final Thoughts
The platform was launched in 2022 and even though the website is not an e-commerce website, I plan to add the checkout and shipping pages later on.
#supportafellah
You loved this project and would like to support my work? Then order your favourite from the store! 🎁